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Welcome to Rescue Flats! We are two sisters-in-law on a mission to make the world a better place for women. Since 2013 over 1 million women have found relief by slipping into a pair of Rescue Flats at weddings, special events or at the club.
For us, it’s not just about the shoes, even though they are undoubtedly the comfiest and most stylish emergency shoes available. It’s about the remarkable women who wear them. For far too long women have been sitting out, both metaphorically and physically speaking. ‘Physically’ because their high heels were too painful. While we acknowledge that there’s still much work ahead to achieve true gender equality, sitting out because of sore feet is something we can fix right here and now.
An astonishing 98% of our clients purchase Rescue Flats to give to other women, embodying the essence of a women-supporting-women movement that we’re incredibly proud to be a part of. When one woman supports another, it sets in motion a chain reaction of empowerment, inspiring women to continue to pay it forward and uplift others. This, my friends, is how we ignite transformative change in the world.
We are on a mission to make the world a better place for women and we are just getting started. From the individuals we employ to the charitable causes we champion, to the purposeful products we create; female empowerment is the heart and sole of everything we undertake.
Thank you for joining us in this movement. Every step forward is a step toward a brighter, more equitable world, together.
What you do at Rescue Flats in five words or less: Behind-the-scenes magic: innovate, build.
Favorite song to dance to at a wedding: Gangnam Style - PSY
Worst heel pain moment: I attended a formal college graduation party just a short distance from my cozy apartment. With unwavering optimism (and a sprinkle of misplaced confidence), I slipped into towering high heels, convinced I could conquer the evening sans discomfort. Fast forward to the wee hours, hobbling home with my steadfast brother doubling as a human crutch, I realized my mistake. Lesson learned: never underestimate the power of sensible footwear, especially when celebrating life's milestones.
Favorite Rescue Flats color: Slate
What you do at Rescue Flats in five words or less: Dream, execute, lead, repeat.
Favorite song to dance to at a wedding: I’ve Got A Feeling - Black Eyed Peas
Worst heel pain moment: I was in Fernie, B.C, Canada on a Girls' Ski Trip and wore my new, super high heel, boots out to the pubs. By the end of the night my feet were so sore I ended up walking back to the hotel barefoot in the cold and snow in -20 weather. This happened before we created Rescue Flats. I sure could have used a pair that night!
Favorite Rescue Flats color: Gold
Sarah went on Maternity Leave from her job in Corporate Human Resources and wrote out the business idea for Rescue Flats. Rescue Flats was an idea she had been thinking about since she was 18 when she fell in love with high heels, but not the pain that came with wearing them.
After months of designing, redesigning and interviewing manufactures, the first official box set was finalized and sold at our first bridal fair, Bridal Fantasy in Edmonton, Alberta, Canada. We have since attended Bridal Fantasy as a vendor many times - this photo was taken in 2018.
Jeni officially joined the team and quickly made a big difference by redesigning the website, launching Shopify and creating a strategic social media strategy.
Sarah + Jeni were building box sets and shipping from Sarah’s basement. It was a very busy and exciting time, especially while having 3 kids under the age of 4!
Rescue Flats Wedding Box Set was featured on the illustrious Michael Cerbelli’s “Hot List” as well as The Knot Best of Weddings, and Wedding Wire Couple's Choice awards.
With all the good press things got incredibly busy. Sarah + Jeni were shipping 100s of orders a week from Sarah’s house. It was time to look at outsourcing our shipping to a fulfillment center. Opened the first shipping fulfillment center in Pennsylvania, USA
Rescue Flats was featured at The Knot Gala at the New York Public Library in NYC. Sarah was thrilled to meet the legendary Randy Fenoli from Randy to the Rescue and Say Yes to the Dress.
Rescue Flats was thrilled to again be featured at The Knot Gala in NYC. This time, Sarah met Jove Meyer,a top NYC Event Planner and frequent guest on the Rachael Ray Show as well Hayley Paige and yes, they both were as lovely in person as you would think!
Rescue Flats featured in US Weekly Magazine as “What Hollywood is buzzing about”
Celebrated shipping out our 1 millionth pair of Rescue Flats!
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